Which tastes better: Vegan or plant-based?

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Many makers of animal-free meats aren’t using the word “vegan” on their packaging, and with good reason.

Which food do you think tastes better: The one labeled “vegan” or the one labeled “plant-based”? According to new research, 73 percent of Americans think “plant-based” tastes better than “vegan,” meaning you can make food taste better simply by changing how you describe it. (The study asks many similar questions with equally illustrative results.)

You already know it tastes good, and one new company, Seattle Food Tech, just raised $1 million to help make plant-based chicken more affordable. Maybe this is one reason Billionaire.com just named plant-based meats the “future of food”!

As plant-based meats proliferate, clean meat (real meat from animal cells rather than slaughter) is getting closer to commercialization. How is such meat similar to the ice in your freezer? I discuss that very question in a new podcast interview that aired this week. And if you’re following the industry, you know it’s not just meat that’s getting reinvented. It’s leather too, as the San Francisco Chronicle reports today.

While plant-based and clean meats are making progress, a bill that passed a key committee vote in Congress this week threatens some of the most important laws offering modest protections to farm animals in America. You can read more about the federal assault on farm animals and take action here.

Best,
Paul

P.S. Video of the week: Sure, pigs are really smart, but did you know they can surf?

Paul Shapiro
Author, Clean Meat: How Growing Meat without Animals Will Revolutionize Dinner and the World
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Husband of Toni Okamoto. Author of nat’l bestseller Clean Meat. CEO of The Better Meat Co. Host of Business for Good Podcast. 4x TEDx speaker. Paul-Shapiro.com

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