Where Have All the Oats Gone?

(And What Happens to Ag Jobs When Alt-Protein Rises?)

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Tractors and cars decimated the oat industry, but farmers still farmed.

In other words, oats’ biggest customers, horses, all of a sudden were obsolete. Or more accurately, humanity’s reliance on horses for labor was rendered obsolete, both on our farms and in our streets. As a result, major changes were afoot (ahoof?) for American oat farms.

The economy is constantly changing, and to summon Wayne Gretsky, smart players are interested not just in where demand is today; they adapt to where it will be tomorrow. Rather than trying to arrest ag development in one particular point of time, we can acknowledge that times change, and so does the ag economy.

Written by

Husband of Toni Okamoto. Author of nat’l bestseller Clean Meat. CEO of The Better Meat Co. Host of Business for Good Podcast. 4x TEDx speaker. Paul-Shapiro.com

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