Volcano-to-Table Dining, Anyone?

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A new start-up with billionaire backing is making delicious meat from volcanic microbes.

You already know meat can be made out of plants. You know as well that it can be grown from animal cells. But have you ever thought about feasting on a volcanic microbe burger? You just soon might, as one new start-up with backing from ag giant ADM, along with Jeff Bezos, Bill Gates, and others, is racing to make volcano-to-table dining the next big sustainable food trend.

At the same time, more established industry incumbents like Beyond Meat and Impossible Foods are racing each other in a Coke vs. Pepsi manner, each releasing new upgrades of their burgers.

If you’ve ever thought about jumping into the sustainable protein space yourself, now’s your chance. As Marketplace reported this week, investors are hungry to fund new start-ups creating next-generation meat-replacements. And the Good Food Institute just handed out $3 million in grants for plant-based and cultured meat research.

Not everyone’s so bullish on bull-free beef, though. In fact, the primary cattle industry trade group just declared that its #1 public policy priority in 2019 is fighting against slaughter-free meats.

The worry that their meat may soon become obsolete seems premature, given that animal meat consumption is currently at an all-time high. But just maybe you’re the one with the idea, the skills, or the financing who can help change that and turn humanity in a better direction. If so, why not start today?

Paul

P.S. Video of the week: What better way for a dog to enjoy winter?


Paul Shapiro
CEO & Cofounder, The Better Meat Co.
Author, Washington Post bestseller Clean Meat
Co-Host, Business for Good Podcast
Personal SiteTwitterLinkedInTEDx Talks

Written by

Husband of Toni Okamoto. Author of nat’l bestseller Clean Meat. CEO of The Better Meat Co. Host of Business for Good Podcast. 4x TEDx speaker. Paul-Shapiro.com

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