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Dictionary.com’s definition of meat. Is any consumer actually fooled into thinking that “plant-based meatballs” come from a pig? Or that “soymilk” comes from a cow?

American regulators have wrestled over how to deal with musicians’ use of the F-word. News organizations have debated how to cover President Trump’s use of the S-word when talking about certain countries. But these days, the big debate seems to be all about the M-word. In a new piece this week, I argue that “meat” goes far beyond animal agriculture.

Another F-word (fish) might be getting a new look as well, thanks to this 23-year-old dropout’s new venture to reel in truly sustainable seafood. Perhaps she’ll raise as much as clean meat start-up Mosa Meat raised this week: $9 million to grow real meat without the animals.

Change is coming to the egg aisle as well, with JUST (formerly Hampton Creek) announcing today an agreement with a major EU egg producer to produce and distribute its new plant-based egg scramble.

Finally, the battle lines are being drawn in California, where voters are now poised to decide the fate of Prop 12 this November. The measure, which would create the strongest farm animal protection law on the planet, won a major advancement when it was officially endorsed by the California Democratic Party this week.

Have a nice weekend,
Paul

P.S. Video of the week: It’s hot out! Don’t forget to water the dogs…

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Paul Shapiro
Author of the Washington Post bestseller Clean Meat: How Growing Meat without Animals Will Revolutionize Dinner and the World
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Husband of Toni Okamoto. Author of nat’l bestseller Clean Meat. CEO of The Better Meat Co. Host of Business for Good Podcast. 4x TEDx speaker. Paul-Shapiro.com

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