(Pre)Historic Heights — This Week’s Clean Meat News You Can Use

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Geltor made gummy candy with mastodon gelatin, making it the first time a human has eaten mastodon protein in more than 10,000 years.

You know things are changing when Meat & Poultry declares that the “possibilities are endless for plant-based proteins.” Just how endless? Well, one new start-up, Wild Earth, is making nutritionally sound pet food without meat and just raised $4 million in series A funding.

Perhaps things will get even better for plant-based product-makers if policy-makers take the suggestion of the Good Food Institute’s Joanna Grossman and end bailouts for the dairy industry. As she writes this week, dairy companies “receive their millions as a straight-up handout, with no strings (or string cheese) attached.”

Finally, you’ve heard of using animal cells to grow real meat from still-living animals, but what about using protein from long-extinct animals like the mastodon? It’s already happened. I was happy to tell part of Geltor’s story on TechCrunch this week.

Have a nice weekend,

P.S. Video of the week: The rat and cat who love each other.

Paul Shapiro
Author, Clean Meat: How Growing Meat without Animals Will Revolutionize Dinner and the World

Written by

Husband of Toni Okamoto. Author of nat’l bestseller Clean Meat. CEO of The Better Meat Co. Host of Business for Good Podcast. 4x TEDx speaker. Paul-Shapiro.com

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