(Pre)Historic Heights — This Week’s Clean Meat News You Can Use

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Geltor made gummy candy with mastodon gelatin, making it the first time a human has eaten mastodon protein in more than 10,000 years.

You know things are changing when Meat & Poultry declares that the “possibilities are endless for plant-based proteins.” Just how endless? Well, one new start-up, Wild Earth, is making nutritionally sound pet food without meat and just raised $4 million in series A funding.

Perhaps things will get even better for plant-based product-makers if policy-makers take the suggestion of the Good Food Institute’s Joanna Grossman and end bailouts for the dairy industry. As she writes this week, dairy companies “receive their millions as a straight-up handout, with no strings (or string cheese) attached.”

Finally, you’ve heard of using animal cells to grow real meat from still-living animals, but what about using protein from long-extinct animals like the mastodon? It’s already happened. I was happy to tell part of Geltor’s story on TechCrunch this week.

Have a nice weekend,
Paul

P.S. Video of the week: The rat and cat who love each other.


Paul Shapiro
Author, Clean Meat: How Growing Meat without Animals Will Revolutionize Dinner and the World
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Husband of Toni Okamoto. Author of nat’l bestseller Clean Meat. CEO of The Better Meat Co. Host of Business for Good Podcast. 4x TEDx speaker. Paul-Shapiro.com

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