I wouldn’t have predicted this…

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Israeli meat giant Soglowek launched a line of plant-based meat, with 20 percent of profits going to clean meat research by SuperMeat.

I don’t think even the most optimistic clean meat enthusiasts would’ve predicted this news: Israel’s largest meat processor this week announced that it’s launching a plant-based line of meats…and will donate 20 percent of the profits to Israeli clean meat company SuperMeat. Wow.

In the US, it’s a bit of a different story. Here the meat industry is divided on whether meat grown from animal cells rather than slaughter is real meat or not, and it’s fighting with itself over that debate.

For a background on the clean meat movement (with even a question about clean cannibalism thrown in there…), here’s a radio interview I did this week with a San Francisco NPR affiliate. (And here’s a new podcast interview too.)

Many of the companies we discussed during these interviews (both plant-based and cellular ag) are backed by the same VIP investor, Lisa Feria, who’s profiled this week in a very worthwhile OZY feature. Her final line: “If I die 10 years from now and I’ve helped bring plant-based meat to every supermarket, I will die with a smile on my face.”

P.S. Video of the week: Can a dog Double Dutch? Believe it.

Paul Shapiro
Author, Clean Meat: How Growing Meat without Animals Will Revolutionize Dinner and the World

Husband of Toni Okamoto. Author of nat’l bestseller Clean Meat. CEO of The Better Meat Co. Host of Business for Good Podcast. 4x TEDx speaker. Paul-Shapiro.com

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