Episode 92: Is Plant-Based Meat about to Get Chunkier?
For decades, the alt-meat movement has focused on ground meats like sausages, burgers, nuggets, sticks, and more. That’s because it’s just a lot less difficult to create these ground products than a more structured product like a steak or chicken breast. Still difficult, but less difficult. Several companies now though are trying to reach that holy grail of whole cut products, and one of them is Chunk Foods, hailing from the holy land of Israel.
As you’ll hear in the new Business for Good Podcast episode, Amos Golan was a guy fascinated by chemistry. He tried a couple business ideas that didn’t take off before starting to try to make steaks in his kitchen by putting soy through a fermentation process. After many failures, he finally created something he thought was worthy of showing to investors, one of whom was interested enough that they put in $50,000.
Fast forward to today and Amos has been making quite a lot of innovations in his process, is making a steak that I tried and really enjoyed, is overseeing a team of a dozen people, has raised millions of dollars, and claims his steaks are going to be hitting the United States by the end of 2022. Time will tell if that prediction pans out, and I certainly hope it does, but Amos has an impressive story that offers a good reminder to never give up, and that the most meaningful work of your life may still be ahead of you.
Not enough to entice you? Check out this photo of Chunk’s prototype steak!
So check out this new episode of Business for Good and let us know what you think!
