Image for post
Image for post
Jurassic World: The Good Boy. Related to alt-proteins? Nope, but it’s a cute video of the week (below)!

Are plant-based meats about to explode in popularity the way plant-based milks did 10 years ago? Seems so, according to new research.

And one new plant protein company, The Better Meat Co., has an innovative strategy that a food journalist this week called “refreshingly realistic.” I chatted about our new company with Idea Mensch this week, so if you’re interested in my thoughts on early-stage entrepreneurship, persistence, and the best $100 I’ve spent recently, check it out.

As you already know, plant proteins are in, but clean meat (real meat grown from animal cells) is progressing, too. In fact, what cost hundreds of thousands of dollars to produce two years ago now costs only hundreds. However, there’s a new debate about what to call such meat, a topic I weighed in on this week.

Whatever you call it, the science is really cool. So cool, in fact, that it can save animals, as I discussed on Cool Science Radio this week, in a 30-minute live segment with the NPR affiliate.

Have a nice weekend,
Paul

P.S. Video of the week: Jurassic World: The Good Boy.

P.P.S. Want to get this short weekly alt-protein update by email? Subscribe here!

Husband of Toni Okamoto. Author of nat’l bestseller Clean Meat. CEO of The Better Meat Co. Host of Business for Good Podcast. 4x TEDx speaker. Paul-Shapiro.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store