Are digital pics “photographs”? (Then clean meat is meat.)

A new report by mega-investor Jeremy Coller’s Farm Animal Investment Risk and Return group finds that meat and fish companies are putting the Paris climate agreement in jeopardy by not reporting their vast greenhouse gas emissions.
Even more, some in the meat industry are trying to thwart sustainable proteins like clean meat (real meat grown from animal cells rather than animal slaughter). In a new piece for Food Safety News, I make the case that the Cattlemen Association’s argument against calling such clean meat “meat” would be tantamount to Kodak in 2006 trying to ban digital pics from being called “photographs.”
The good news is that there’s growing interest in plant-based foods. For example, surging demand for hummus is leading farmers to plant a lot more chickpeas. And in the ice cream aisle, plant-based sales are all the rage, with a cool 26 percent increase in demand. The Wall Street Journal has the scoop. (Sorry.)
Finally, want some weekend listening? My new interview with Neil deGrasse Tyson (and the great Dr. Liz Specht!) comes out this evening.
Best,
Paul
P.S. Video of the week: Dog makes withdrawal from his bank.
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Paul Shapiro
Author, Clean Meat: How Growing Meat without Animals Will Revolutionize Dinner and the World
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