May 5Does “Vegan” Food Taste as Good as “100% Plant-Based” Food? Apparently Not.You don’t get a second chance to make a first impression. That’s one reason front-of-package food labeling is so important. A rose, by another name it turns out, just doesn’t smell as sweet. This is a major reason so many animal product replacement companies have tended to shy away from…Vegan4 min read
Feb 9When the Impossible Becomes Inevitable: The Quest for Serum-Free Cultivated MeatBy Paul Shapiro Five years after its 2011 founding, Impossible Foods had raised hundreds of millions of dollars, was valued by its investors at $800 million, yet was essentially still pre-revenue. Was this all just VC fantasyland, asked The Counter at the time. …Food Technology5 min read
Jan 21, 2021How Animal Advocates (Inadvertently) Helped Launch Synthetic Biology Rennet in CheeseBy Paul Shapiro Often when alt-protein advocates make the case that biotech food startups can succeed with products like Perfect Day’s non-animal whey and Clara Foods’ non-animal egg proteins, the widespread displacement of rennet in cheese is Exhibit A. For millennia, calf-based rennet was used to make cheese, and now…Cheese5 min read
Dec 3, 2020Metal Pens: Good for the Goose and Good for the GanderBy Paul Shapiro If you were to argue a case before the Supreme Court today, you’d notice something a bit unusual. At your desk, the highest court in the land would have laid out before you pens should you need to write something during the proceedings. What’s unusual about these…History4 min read
Oct 21, 2020Technology to Animals’ Rescue: A Book Review of “A Traitor to His Species”By Paul Shapiro In his riveting new book about the founder of America’s first animal welfare organization, historian Ernest Freeberg does a magnificent job detailing the problems animals faced in 19th- century America and the campaigns of those who crusaded on their behalf. Favorably reviewed already in the Wall Street…Animal Rights7 min read
Oct 8, 2020Saving Charismatic Minifauna: How Precision Fermentation Spared Tens of Millions of FirefliesBy Paul Shapiro Supply chains for any product can be messy, but it’s hard to imagine one messier than how diabetics before the ’90s got their insulin. …Biotechnology6 min read
Sep 11, 2020Norm Phelps Obituary by Paul ShapiroThe below is a reprint of an obituary published on January 2, 2015 by Paul Shapiro, a long-time friend and coworker of author and animal advocate Norm Phelps’. Norm Phelps: 1939–2014 It’s with a heavy heart that I report that one of the best friends animals have had, Norm Phelps…Animal Rights3 min read
Jul 22, 2020Selling “Cell-Based”: New Study Sheds Light and Raises Questions about Naming of Real (Reel-Free) FishBy Paul Shapiro Cultured meat, clean meat, cultivated meat, cell-based meat, craft meat — lovers of linguistic diversity have every reason to rejoice when they come upon the topic of real meat grown from animal cells. While opponents of the food tend to use pejorative or science-y names like “lab-grown…Seafood8 min read
May 28, 2020Just How Much Meat is Plant-Based?By Paul Shapiro No doubt about it: makers of plant-based meat are experiencing blockbuster growth during the pandemic for a variety of reasons. …Meat4 min read
May 13, 2020Paul Shapiro Washington Post Op-ed | Plant-based ‘dairy’ products aren’t new. Neither is the U.S. dairy industry’s hostility.Stroll through your local supermarket and it won’t be hard to see why some in the dairy industry are, well, having a cow. Milks and cheeses from soy, almonds, coconuts, cashews and even flaxseeds are decidedly in. …Dairy4 min read